Learn from online marketers to create a stir about your real estate blog. Use headlines and titles that make reader look twice and use noticeable fonts and videos discriminately for emphasis. Market your blog by interacting with other bloggers and use special offers, charts and images to make your everyday real estate blog sparkle.

If you have a real estate blog, odds are you’re using that blog to make announcements about your business. For example, you could be using your online space to advertise your services, or to market a new property that you are selling or renting. Blogs are great way to generate a buzz, but only a few know how to use blog marketing correctly. Marketing experts suggest that you:

1) Use contrasting or startling headlines. Many people never read past the headline on a web site or blog, so make yours memorable. Rather than headlines or titles that read “house for sale,” for example, look for a way to describe your house in a way that is very eye-catching. You might have to play around with this for a bit, but it is well worth it. Consider using a strange fact, startling assertion, or a strange opinion – whatever it takes to get an Internet user to look twice.

2) Avoid making it just about your blog. Writing posts is just not enough. You also need to market your blog. You can do this by participating on forums and leaving comments on other blogs. You can also offer your articles as guest posts on other blogs. For example when visiting other blogs and real estate forums, stop and answer questions that you address in your blog. Give a quick opinion about the question being asked, and then just write “I actually wrote something about this on my blog recently. Here’s the URL…” It’s a simple but effective way to drive more traffic to your blog. Leaving comments on other blogs is also good strategy, because few bloggers can resist clicking over to see who left a comment. If you find bloggers writing about similar topics, ask whether they need a guest bloggers. It’s a simple way to post your article on a new webspace with new readers.

3) Use fonts and videos – carefully. Larger, brighter, and more colorful fonts capture the eye, but use them too often and they fade away. If you have something truly important to share — such as the new investment property to sell — then by all means use a larger than usual font and make it a bright color (just make sure that that color is dark and contrasts well with the background color of your blog). Similarly, feel free to upload a video of your virtual book property tour. The change in design will alert readers that you have something important to share. Just don’t overuse these design elements.

4) Use images and charts on your real estate blog. People often scan blogs, looking for interesting or relevant information. Images that capture the imagination — such as an attractive picture of a property — often causes viewers to stop and allows readers to catch a least a glimpse of your blog posts. Unlike fonts and videos, images and charts can be used liberally, just make sure that they are scaled down so they don’t affect download times.

5) Make offers on your blog. Every once in awhile, give away something to someone who makes the most comments on your real estate blog, or just to someone who’s randomly chosen from among your commenters. It’s an easy way to ensure that more people comment on your blog, return to your blog often, and generally interact more. This in turn drives up your traffic and ensures that more people are looking at what you have to offer.

 

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