If you have hired a copywriter to write your listings, provide a good salary and working conditions and work out your needs — using samples – before the writer starts work. Set good deadlines and offer specific feedback at once so that your writer can learn what you need from your copy.

 

If you have decided to outsource writing copy for your investment real estate listings to a professional writer, you may be patting yourself on the back. After all, you have hired someone who can write very well and you don’t have to worry about writing your listings again.

 

Not so fast. Even if you have hired a professional and are now ready to reap the rewards of professional copy, your job is not done. You still need to manage your relationship with the writer for best results. To do this:

 

1) Create an agreement that benefits you and the writer. A written agreement benefits both you and the writer by protecting both of you. In your agreement, be sure to write out everything – the rate you are willing to pay, delivery dates, when you will pay, the length of the listings, how many projects the writer is to complete for you, copyright, and more. If it’s not in writing, it’s negotiable, so do write up a good contract or have your attorney create one for you.

 

2) Set deadlines. Ideally, tell the writer you need your copy a few days before you need it. The extra padding will help you deal with copy that needs editing and with any delays.

 

3) Give your writer good working conditions. Paying a good wage and not demanding instantaneous turn-around times are two good ways to ensure a good working relationship with your writer. If the writer is paid well and is given enough time to complete assignments well, he or she will be happy to put forth their best effort and you will be a highly desirable client. Avoid sending too many emails or phoning too often. Once you have worked out what is needed and delivery dates, it is a good idea to largely sit back and let the writer do the work. An occasional email is fine, however. One caveat: make sure that you understand exactly what you want from your investment real estate listings so that you can communicate this with your writer upfront. No professional writer wants the client who always wants “just one more thing…” Adding an extra line here or there or having to rewrite a part of a listing because a client has changed his or her mind makes the writer’s job harder.

 

4) Offer examples. It is sometimes difficult for real estate investors to communicate exactly what they have in mind for copy. That’s why it’s a good idea to furnish your writer with some examples of copy that you like and listings you like.

 

5) Offer useful criticisms and praise. When you get the first few listings back, offer quick and specific praise. Something such as “I like the fact that these investment real estate listings start with the most unique aspects of each property and use bullet points for basic amenities and features” lets your writer know what he or she is doing right. If you need to offer criticism, be as kind and professional as you can be and ask the writer for a rewrite. Most professional writers are happy to do one edit, although you should establish this in your agreement. Avoid imposing on a writer’s patience and time by always asking for multiple rewrites and edits – it prevents the writer from starting new projects and if you are not paying for edits, it also cuts into a writer’s income. If you need multiple edits, it’s time to go back to the drawing board and establish once again what you are looking for in your copy.

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