Visualization is a powerful marketing tool that adds some interest and freshness to your listings. As long as you are careful to avoid exaggeration and discrimination, this technique is very powerful in moving properties.

 

If you are using free real estate listing sites — or any listings – to sell your property, you may want to use a very effective marketing technique known as “visualization.” Visualization simply means using words, pictures or other marketing methods in order to let your reader really “see” themselves living in your property. If you’ve watched any commercials or seen any ads in the past few years, you have already seen this marketing technique in action. Many ads invite you to imagine yourself in a particular way.

 

Visualization is especially effective for real estate because many property buyers use their emotions when buying real estate, and visualization plays nicely on emotion. Also, properties are usually somewhat dry assets to describe – “three bedrooms, a kitchen and a bathroom” isn’t exactly an enticing promise. Visualization takes your listing copy a little further and infuses it with some personality and life so that visitors to free real estate listing sites will sit up and pay attention.

 

There are several ways that you can use visualization in your listing copy:

 

1) Don’t just use words. Create images and even a virtual video tour from the perspective of the homebuyer viewing your house. Hire a staging company so that the property looks like a home that the homebuyer can picture themselves living in. Offer views that the homeowner may experience. For example, if you are including a video of the property, slowly swing open the back door and pan over the view of the sunset the homeowner could enjoy. This will make the viewer feel as though they are right there, taking in the sunset themselves.

 

2) Let your readers visualize a realistic picture. You can’t make references to lifestyle, choices so you cannot write “imagine your family…” or something similar. Go over your copy again and again to ensure that you don’t make any statements that could be construed as discriminatory or as misleading. Everything must be completely accurate as well – you have no poetic license to change facts.

 

3) Be sure to include specifics. Don’t just paint a pretty picture, but rather include specifics, such as number of bedrooms and details about amenities, in the listing. You want your readers to really picture the property, and in order to do this they need a great deal of sensory detail.

 

4) Use the word “imagine” but consider staying away from “you.” Using the word “imagine” prepares the reader of free real estate listing sites for visualization. However, avoid the word “you” since you can easily make statements that can be seen as discriminatory (for example, if you write “Imagine that you walk through the front door,” people on wheelchairs may feel left out). Instead, focus on the house. Something such as “Imagine this grand Georgian home, welcoming on a warm Savannah evening…” is appropriate and lets you use visualization without excluding any readers.

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