If you are having trouble writing your real estate listings, a copywriter can help you avoid the process and can also produce great copy for your listings. However, you still need to hire the right writer and manage the work to get the results you want.

 

All investors at one time or another must come up with copy for investment real estate property listings. Anyone who has tried this exercise likely realizes that writing is not quite as simple as many people make it appear. Writing listings is especially difficult, because you need to worry about making misleading statements and you need to entice readers in just a few words. Let’s face it, trying to make the basic “two bedrooms, one bath” sound enticing is a tall order. That’s why many real estate investors eventually consider hiring a professional writer to write listings. There are many advantages top hiring a pro:

 

• You never have to worry about writing listings again. This means that you can use your time (and energy) on activities that actually bring in money.

 

• A professional has a fresh perspective. A writer has not spent hours looking at the property and thinking about it. He or she is unbiased and this can mean that he or she can find a fresh perspective that can make your listing more memorable.

 

• A professional writer can make every word of your investment real estate property listings count. Writers work with words all the time, so they have rich vocabularies and a good sense of the subtle nuances of words. They can craft listings that can make your listings sing.

 

• An experienced writer can keep you out of trouble. A writer who has written business copy or listings before understands the liability that comes with misleading and discriminatory statements. This sort of writer can pore over the copy until it is truthful.

 

While there are many advantages to hiring a writer, there are also some disadvantages to be wary of:

 

• Not all writers are alike. Some can make your listings sing – some do a job that is only so-so – or worse.

 

• A writer costs money. You will have to pay someone to write your listings, and some writers do charge a fair amount.

 

• Hiring a writer takes time. Unless you know a professional writer yourself with the right experience, you will need to run an ad, sift through the responses and then interview and choose a candidate. Then, you will have to work with and manage the writer so that you get the copy you want. All of this can take as much time as writing the listings yourself.

 

• You still need to communicate effectively. If you are struggling to write copy for investment real estate property listings because your ideas are not clear, you will have a hard time communicating to your writer exactly what you want.

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Bookmarking online resources – such as mortgage calculators, online investing classes, and listings – lets you make the most of your Internet time and ensures that you don’t lose track of important web sites.

 

There are lots of online investing resources for the real estate investor. Keeping tabs on all of these resources is difficult at best, which is why the bookmark feature on your internet browser can be your best friend. The bookmark feature lets you mark specific pages or websites so that you can view them again with one click. You can even organize your bookmarked pages into categories so that you can easily find what you need. Here are some resources you will want to bookmark:

 

• Google alerts. Google alerts is a wonderful tool because it allows you to be alerted about news right away. You can enter keywords – such as “real estate” or the name of a market you want to invest in – and every time a news story appears on that subject, you are sent a link via email

 

• Online investing tools. Mortgage calculators, interest rate calculators, currency converters and the like are very useful when you are trying to crunch numbers and evaluate real estate deals. Find the best ones and bookmark them for easy access.

 

• Real estate blogs. There are some blogs that give you great insights or make you smile. Bookmark them so that you can find them easily.

 

• Time management resources. Online timers are a great way to ensure that you don’t spend too much time surfing the Internet or gabbing on the phone when you should be making deals. They are a great way to become more conscious about how you spend your time. You can also set up online alarms that ring and alert you of important times (such as when you need to leave for a meeting). Online planners and project managers are also great tools that let you stay organized.

 

• Listings. If you are like many investors, you check several, so bookmark them all.

 

• To read pages. You’ve found a great page about taxes or a wonderful online article about marketing techniques. You don’t have time to read it now, but you don’t want to lose the URL? Bookmark it and you can easily find it later. Just make sure you clear out your “to read” bookmarked items regularly or they will expand and disorganize all your bookmarks.

 

• Email pages and other pages you log onto regularly. Bookmarking them makes them a snap to find so that you are not always typing in URL after URL.

 

• Online investing courses. As an investor, you need to brush up on your skills and even learn some new tricks. There are online classes you can take (and bookmark) and university programs online that you can bookmark so that you can enroll later.

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Hi Everyone,

Quickly – as described in my email earlier…

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<><><><><><><>
“In only 39 Days after leaving Brad’s Colorado event, we’ve syndicated 2 deals where our total cash profits stand at $65,100.00.

As first time investors, in a down market, we never thought people could do this…but already we’re now in contract with our team syndicating two more deals totaling $385 MILLION!”
                               – Layne & Denise Morford, Stockton
<><><><><><><>

There it is…and we’ve got more to
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To Massive Profits,
Brad Wozny

P.S. We’re set to “Go Live” tomorrow at 12pm Eastern.

That’s 9am Pacific.

You’ll want to be near your computer and
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It all takes place at NOON Eastern time tomorrow.

P.P.S. Before you go…

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Please excuse if the video takes a moment
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If you are creating regular content for a real estate website, you may encounter writer’s block. Fight it by coming up with ideas before you write, by hiring a writer from time to time and by using different sorts of content and media on your site.

 

If you have a website for real estate investors, you likely already know how important frequent updates are. Frequent content updates keep your visitors returning, keep your site relevant, and keep those search engine rankings reasonable. The problem, of course, is that churning out content day after day and month after month can be pretty hard on your reserves of creativity. Here are some ways you can keep your content fresh:

 

1) Plan ahead. The biggest reason for writer’s block is that writers run out of something to say. You’re pounding the keyboard, coming up with new things to say and suddenly you have nothing to say. Coming up with that initial idea is usually the most challenging part of writing, and without that initial idea you just end up staring at a screen. That’s why it’s a good idea to have a list or notebook of possible topics for your web site articles and content.

 

2) Keep your idea bank stocked. If you’re writing a website for real estate investors, you should be reading about real estate, looking at real estate blogs, and interacting with the world of real estate. Each time you come across a subject that gives you pause, write it down. Clip articles in magazines and newspapers – they can be a great jumping-off point for an article of your own.

 

3) Hire someone else for a while. Sometimes, getting away from writing for a bit gives you a fresh perspective and more energy for content when you come back to your site. Your visitors might also enjoy a fresh new voice. Of course, you might find after a vacation that you have no desire to write for your site again. In that case, you can hire a writer and never worry about writer’s block again.

 

4) Mix up your media. Not all content has to be written. Yes, currently only written media is searchable by search engines, but search engines aren’t everything. There are also your visitors to think about – they might appreciate images or videos for a while. And videos and pictures don’t require hours at the keyboard.

 

5) Find something that interests you. One reason why writing content for a website for real estate investors becomes such a burden is that investors write what they feel they should write. They don’t want to offend or they feel that “real” writing is very formal. Once in a while, let down your hair and write a letter to your readers about a topic that you are passionate about.

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